David Ward Projects
Fewer, better leads for a growing builder. How we helped a freshly rebranded renovation company fill its pipeline with the right type of client in a competitive market.
11.37%
website conversion rate
$42.71
per lead
Case study · Renovations
In mid-2021, David Ward Projects had just rebranded and was ready to deliver new renovation projects across Noosa and the Sunshine Coast, after an earlier experience with another agency hadn't worked out.
The challenge
Stand out online in a competitive area and convert the right clients, quickly.
No website to work from. They needed a site that added credibility in the region and made it easy for new clients to get in touch.
The wrong enquiries. As a smaller company looking for steady growth, quality mattered more than quantity.
Time to results. The ads needed to bring in new business in a short timeframe.
What we did 01
Built a high-converting website
We set up a site that spoke directly to the clients they most wanted to work with in Noosa, and made enquiring simple.
What we did 02
Targeted their best-fit clients
We worked out which clients and projects were the best fit, then wrote messaging and ads around those people's needs and pain points.
What we did 03
Measured and filtered for quality
We tracked which ads and landing pages produced the best leads, filtered out less-qualified enquiries along the way and adapted the funnel as the business grew.
Results
What happened
A website conversion rate of 11.37% and an average cost per lead of $42.71 (October 2021), with tracking used to keep filtering out less-qualified enquiries. In 2026 we rebuilt the site.
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