Client Success Story
James Home Services
From Wasted Ad Spend to 10X Better Leads
How we helped James Home Services attract better-fit franchise owners by reimagining their digital marketing presence.
10X
Lead Quality
150%+
More Leads
15%
Lower Costs
About James Home Services
James Home Services is a national franchise brand, helping provide a clear path for Australians to start their own business. With nearly 30 years of experience, they’ve built a reputation around personalised quality service, offering franchises in interior cleaning and lawn care.
The Challenges
The roadblocks stopping James Home Services from getting the results they were after.
Poor Lead Quality
They were receiving hundreds of enquiries every month, but very few came from people who were actually suited to joining their franchise network.
Stalled Growth
Their previous marketing efforts from other agencies had felt reactive, and lacked a clear long-term strategy, which had stalled business growth.
Broken Campaigns
Many of their campaigns weren’t running correctly or targeting the right people, leading to wasted budget and a lack of meaningful results.
Our Approach
We worked with James Home Services to help them reach more of their ideal franchise candidates, improve lead quality, and modernise their digital advertising strategy.
Reimagined the Digital Strategy
We performed a full review of their existing digital marketing efforts, identifying gaps, inefficiencies, and missed opportunities. Then we developed a clear, strategic plan designed to attract the right prospects, guide them through the decision-making process, and deliver measurable results.
Built a Multi-Stage Funnel to Educate & Connect
We created a multi-stage advertising funnel that used video content and storytelling to build trust with potential franchisees. This approach replaced one-off lead generation ads with a system that nurtures prospects from awareness through to enquiry, improving lead quality at every stage.
Improved Testing & Lead Qualification
We tested a variety of ad angles, creative styles, and messaging approaches to better connect with the right audience. Alongside this, we introduced new conversion formats and adjusted the enquiry process to include light-touch qualifying steps. This helped attract more serious candidates and reduce low-quality leads from entering the pipeline.
Ready to transform your business?
Schedule a free strategy session to discover how we can create similar breakthrough results for your company.
